'HARD PASS'
Target shoppers ‘bamboozled’ by Kylie Jenner collaboration with announcement that ‘feels like socks for Christmas’
Some shoppers disregarded the collab entirely and asked the company for one thing
TARGET shoppers are less than thrilled following the company's announcement of its new collaboration with Kylie Jenner.
The announcement came a day after Target teased a light pink version of its classic red shopping basket, sending fans into a frenzy.
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On Wednesday, excited customers and brands flooded the comments attempting to guess what the collaboration could be.
"Is Pink/Victoria's Secret going to be in Target now?" asked a shopper on Instagram post.
Victoria's Secret Pink even commented on the post, "This looks right up our alley. We're absolutely seated for this collab."
"Glossier?" asked another.
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"Legally Blonde Prequel collab," one user affirmed.
American Eagle was another brand joining the excitement commenting, "What is it," in all caps.
Some shoppers even guessed it was Kylie Jenner's brand by the shade of pink.
"It's giving Kylie Cosmetic," an enthusiastic user wrote.
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However, when Target posted the collaboration with Kylie Cosmetics at Ulta Beauty, shoppers didn't hide their disappointment.
"Who else was hoodwinked and bamboozled by the [pink heart and wing emoji] thinking it was Pink by Victoria's Secret?" a user asked.
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"I want indie brands. Not celebrity brands. Hard pass," remarked a commenter.
"What a letdown," said an underwhelmed user.
"This feels like getting socks for Christmas," said another.
"What a letdown, who’s even buying Kylie cosmetics in 2024? I was excited for Glossier!" shared a commenter, hoping it was another makeup brand.
Kylie Cosmetics collab with Ulta Beauty at Target
Kylie Cosmetics recently partnered with Ulta Beauty at Target.
Products will be hitting Ulta Beauty at Target on June 9.
They will be available online and in-store.
Currently, there are seven different makeup products listed on the website that can't be purchased until Friday.
The Kylie Cosmetics products offered are:
- Creme Lipstick
- Tinted Butter Lip Balm
- Matte Lipstick
- High Gloss.
- Plumping Gloss
- Velvet Liquid Lip Kit
- Matte Liquid Lip Kit
Three different shades are being offered for each product.
PINK BASKETS
Many shoppers joked that what they really cared about were the light pink Target baskets.
"I feel like I got catfished. I was actually excited for the pink baskets," a shopper wrote.
"You literally could have just given the pink baskets and it would have been better news than this," shared another.
"Booooo!!!!!!! Funny how people are more excited for a CGI basket than this," a customer wrote, commenting about how the pink basket video was made with AI.
"Can we at least get the pink baskets?" asked a shopper.
THE NEW COLLAB
Kylie Cosmetics will be hitting Ulta Beauty at Target on June 9.
Products will be available online and in-store.
Currently, seven different makeup products are listed on the website that can't be purchased until Friday.
Ulta Beauty at Target will now carry Kylie Cosmetics Creme Lipstick, Tinted Butter Lip Balm, Matte Lipstick, and High Gloss.
It will also have Kylie Cosmetics Plumping Gloss, Velvet Liquid Lip Kit, and Matt Liquid Lip Kit.
Three different shades are being offered for each product.
Jenner's collaboration with the retailer came about after her sister Kourtney Kardashian started selling four of her Lemme vitamins and supplements at Target.
Ulta Beauty's CEO Dave Kimbell said there was a major dip in consumer spending on high-end makeup and haircare products.
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However, even when Target noticed a drop in customer purchases of its products, people were still buying items from Ulta Beauty.
The U.S. Sun has contacted Target and Kylie Cosmetics for comment.
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